Content Strategist Job Description Template


Content Strategist Job Description

Content Strategists are the driving force behind your company’s content marketing strategy. They develop, create and implement a variety of written and visual content for different social media platforms and advertising mediums as well as collaborate with graphic designers and other marketers to create a unified, cohesive brand. The materials that your content strategist creates will make first and immediate impressions with new clients, so hiring someone who captures your business’s unique voice is imperative to success.

Your Content Strategist job description will typically be your first point of contact with your candidate audience. How you communicate the information in your job description will shape how potential candidates perceive the job duties, the value of the role to the company, the company culture, the organization of the hiring process, and the like.

In a competitive marketplace, you want your job description to stand out so the most qualified candidates will be intrigued and motivated to apply. It’s about making an awesome first impression, and simply throwing together a generic job description won’t cut it. By putting extra time and attention into how you research, draft, and post your job description, you can make a big difference in the quality of applications and resumes you receive back.

The job description template below will help you get started. Modify the template as needed to fit your particular business and job.

Content Strategist Job Description Template 

We are on the lookout for a talented, enthusiastic content strategist to join our team immediately. Our ideal strategist is well-versed in all the latest SEO best practices and thrives on innovation. They will bring fresh, exciting ideas that seamlessly blend in with existing content, and they’re just as eager to optimize as they are to create.

We are eager to connect with someone who can bring a new perspective to our team and provide insight as someone who is not only a professional but also a smart and informed consumer. You must be an independent person who can comfortably tackle a variety of tasks for different platforms every day and should be an expert with deadlines and multitasking. You will work with a fantastic team of skilled professionals, so good communication skills and a positive attitude are a must!

Content Strategist Responsibilities:

  • Manage social media campaigns across all major platforms such as Facebook, Instagram and Twitter.
  • Review and update editorial calendar to ensure new content is published consistently and on time.
  • Generate blog post topics and assign articles to writers.
  • Review existing content and optimize for SEO.
  • Create and revise the company’s style guide.
  • Proofread, edit and format all blog posts for publication, ensuring information is accurate and content is on-brand.

  • Review and schedule daily social media posts.

  • Provide fast, helpful feedback to writers and designers regarding posts prior to publication.

  • Conduct keyword and SEO research to improve our ongoing relationship with our clients.

  • Perform A/B testing on various social media campaigns to fine-tune a strategy that truly resonates with our audience.

  • Keep close track of all social media and website metrics using Google Analytics and appropriate tools.
  • Deliver routine updates to our marketing team.

  • Collaborate with designers to create fresh, new content that is as valuable as it is visually striking.
  • Conduct industry research to stay current and quickly generate new ideas based on trending topics.

  • Update content as needed.

  • Review social media pages and respond to comments as the brand.
  • Manage paid advertisements on Google, Facebook and Instagram.
  • Integrate new content strategies with existing material and marketing efforts.

  • Continually strive toward improving the brand’s reputation and online presence through the acquisition of backlinks, guest posts and advertisements.

  • Reach out to potential brand ambassadors and manage ongoing relationships.

  • Find respectable industry leaders and professionals who can serve as sources and contributors on the blog.

  • Occasionally write and publish both short- and long-form content for our blog.

  • Create captions for social media posts and use appropriate hashtags. 

  • Arrange for Instagram Live events and find guest speakers or develop a strategy for our in-house professionals. 

  • Stay current on all content marketing trends and implement them into the company’s strategy.

Content Strategist Requirements: 

  • At least two years of relevant work experience as a content strategist, manager or similar role.

  • A bachelor’s degree in communications, journalism or a similar discipline preferred but not required.

  • Examples of past published work.
  • Experience creating imagery and video content for all leading social media platforms such as Instagram, Facebook, Twitter, LinkedIn and YouTube.
  • Fluency with Microsoft Office/365, G-Suite and Photoshop.

  • A dynamic and flexible voice that can resonate with the appropriate target audiences.

  • A solid understanding of graphic design principles, UX, photography and videography.

  • Familiarity with e-mail marketing and PPC campaigns.

  • Mastery of digital marketing tools such as Google Analytics, Google Ads, WebTrends and SEMrush.

  • Ability to conduct routine SEO analysis using the appropriate software and develop recommendations based on the results.

Wage Information

Median Annual Wages:  $75,000 per year

Annual wages for Content Strategists in the top industries in which they worked:

  • Technology $80,767

  • Media $75,712

  • Hospitality $73,563

  • Professional $72,107

  • Retail $72,538

    * Source for wage information: Zippia

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